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Country horse racing clubs are the heartbeat of regional communities, blending tradition with the thrill of the sport. But in an ever-changing industry, how can race club managers stay ahead?
In Strategies for the Management of Country Horse Racing Clubs, marketing and strategic manager Trevor Taylor delivers innovative strategies to enhance operations, boost revenue, and create unforgettable customer experiences. From financial sustainability to event promotion, sponsorships, and community engagement, this essential book equips race club managers—both seasoned and new—with practical approaches to ensure long-term success.
About the Author
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Trevor holds an MBA (Distinction) in Strategic Management, with his dissertation focusing on research in the gaming and horse racing industries. He further honed his expertise at Harvard Business School, completing programs in Disruptive Strategy and Sustainable Business Strategy.
As the former Chairman of the Australian Marketing Institute in South Australia and a Charter Marketer for South Africa and the European Union, Trevor brings a wealth of experience in business strategy and marketing. He has tutored at the Australian Institute of Business, TAFE SA, Damelin Business School, and the NEIS Program (New Enterprise Incentive Scheme) and has been a guest lecturer at universities and Faith Lutheran College. His teaching blends both theoretical insights and practical applications, backed by his certification as an Assessor and completion of the Train the Trainer course.
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