Vivid Publishing - Book Publishers Australia

The Corona Dilemma

Ron Bartsch


The airline industry is in freefall with COVID-19 restrictions closing international borders. Experts predict that half of the world’s airlines could face bankruptcy. What should the airlines do? International consultant and author Ron Bartsch applies 20-20 Thinking and comes up with the solution—start a new domestic airline.

So much about our world has changed beyond recognition in 2020 as the coronavirus upends our lives. We are now faced with The Corona Dilemma: should we continue with business as usual, or create our next normal? Ron Bartsch has developed a simple model and powerful thinking tool to help negotiate the next normal, aka life-after-the-pandemic.
In a dramatically restructured economy and society, old assumptions won’t get us back on our feet, but thinking creatively will. By applying his extensively researched 20–20 Thinking principles, you’ll learn how to re-assess what’s important in life, think clearly and creatively about your future, and seek out actionable solutions.

Whether facing COVID-19’s devastating fallout in life or in business, Professor Bartsch’s journey will inspire readers to find hope, seek clarity, explore new directions, and start tapping into their creative genius within.

"The Corona Dilemma is the perfect answer to anyone who feels a level of discomfort about the state of their personal or professional life but is struggling with how to make a leap and act. Now more than ever creativity is a critical differentiator to long-term success, and The Corona Dilemma delivers an easily digestible framework that you can instantly apply to unlock creativity and excel."
– Dane Jensen, VP, Director of Strategy, Momentum Worldwide, New York


In the Media

Ron Bartsch

AUSBIZ JUNE 2021 - Book review
World-renowned aviation lawyer, airline executive and author Ron
Bartsch came up with his principles of “20-20 Thinking” as a response to the COVID-19 pandemic. His book The Corona Dilemma: 20-20 Thinking for the Next Normal aims to arm individuals with the tools to think clearly and creatively about their future and seek out actionable solutions. Click here to read the full book review.



About the Author

Ron Bartsch

Ron Bartsch is a world-leading authority in aviation law. He runs a consultancy business in aviation security. He has been working on this manuscript on and off for the past decade, but it was the 'corona event’ that dramatically emphasised the relevance of its message. The world now has an urgent reason to change the way it thinks – and has plenty of time to listen to this innovative message..



The Corona Dilemma by Ron Bartsch
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ISBN: 978-1-922409-39-3
Format: Paperback + Ebook
Extent: 256 pages 229mm x 152mm
RRP: $29.95
Publisher: Vivid Publishing
Category: Non-Fiction
Distribution: Contact Vivid
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