Vivid Publishing - Book Publishers Australia

The Corona Dilemma

Ron Bartsch


Our world has changed nearly beyond recognition in 2020 as the novel coronavirus upends our lives. We are now faced with a “corona dilemma”: should we continue with “business as usual”, or create change? Professor Ron Bartsch has developed a simple and powerful thinking framework with a focus on creativity to help visualise, negotiate and shape the next normal. In our dramatically restructured economy and society, old assumptions won’t get us back on our feet—thinking creatively will. By applying his extensively researched 20–20 thinking, you’ll find clarity in important values, and actively seek out solutions. This book is perfect for those who want to start thinking in ways that will support and promote a better way of living.


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About the Author

Ron Bartsch

Ron Bartsch is a world-leading authority in aviation law. He runs a consultancy business in aviation security. He has been working on this manuscript on and off for the past decade, but it was the 'corona event’ that dramatically emphasised the relevance of its message. The world now has an urgent reason to change the way it thinks – and has plenty of time to listen to this innovative message..



The Corona Dilemma by Ron Bartsch

ISBN: 978-1-922409-39-3
Format: Paperback c 229mm x 152mm
Extent: 256 pages
RRP: $29.95
Publisher: Vivid Publishing
Category: Non-Fiction
Distribution: Contact Vivid